Full control on content life cycle
Easy and fast to publish content
Editors own their content and can write it without any technical expertise
Integrated workflow process to easily validate content by Publishers
Centralized content in database, therefore easy to distribute to other channels (mobile, kiosk...)
Integrated and optimized search engine Back-end users access control and users roles.
Search engine optimization: search engine such as Google or Yahoo! will easily index the website to rank the best possible the content.